Use this worksheet to define exactly who your ideal client is before writing your next post, sales page, or offer.
This is your North Star for clear, compelling, and consistent messaging.
Come back to this anytime you develop new offers, campaigns, or content.
Purpose: Define the basic facts about your ideal client.
1. Who is your primary client persona, describe a day in their life. What are the problems they face?
Give them a name to make it real
→ e.g. “Booked-Out Brianna,” “Scaling Sam”, Growing greg.
Answer:
2. What’s their age range, gender, location, and profession or industry?
→ e.g. 35–50, male/female Philadelphia, real estate or financial services. Salon owner manager?
Answer: