Use this framework to map your Core Problems, Stories, Solutions, and Offers—so you can connect with your target audience/client and guide them to the solutions that you offer.


Tip: Duplicate this page for each Core Problem you want to develop content around. This is how you build a clear, authority-first content library over time.

Step 1: Identify The Core Problems That You Solve

What are the 3–5 biggest problems your ideal clients struggle with?


🔹 Step 2: Share a Story

When have you faced one of these problems personally–or know of someone who has? What happened?


🔹 Step 3: The Breakthrough

What shifted? What tool, system, mindset, product, or mentor helped to overcome or fix it?