Purpose: Craft stories that position you as the go-to expert while providing value your audience can act on immediately.

1. Story-Led Hook

Describe a real person or situation (yourself or a client) that illustrates the problem. Prompt: Who were you helping (or what was happening in your life) when this started? What made it interesting or urgent?

2. Tangible Specifics

Think about the key details that make the story real. Prompt: What did you try? What worked? What failed? What steps did you take? Was there a moment of frustration or pain? Was there a breakthrough moment?

3. Pacing & Cadence

Goal: How can you make this easy to read on mobile? Where can you use one-liners or key brand language for impact?

• Write out a draft without holding back.
• Once you have flushed it out. Break the story into short paragraphs and vary your sentence length.
• Remove words that have no value.